Playful by default
The brand voice is joyful, easy to understand and family-friendly, with names and themes people can remember instantly.
A fun, beautiful character brand built around alpacas with big personalities. Each Coolpaca is designed to feel collectible, wearable and story-ready — perfect for tees, hoodies, stickers, prints and future limited drops.
Brand foundation
Coolpacas is built to feel like a real character universe: clear personalities, memorable collections and designs that grow naturally into merch drops.
The brand voice is joyful, easy to understand and family-friendly, with names and themes people can remember instantly.
Each design uses polished art, strong colour palettes and clear character identities so the products feel genuinely collectible.
Characters are grouped into launch lanes, making it easy to release tees, stickers, prints, hoodies and seasonal capsules over time.
The herd
Every character has a clear role, vibe and merch direction. Tap any image to open the full-resolution artwork.

The velvet vampire
Moonlit, elegant, spooky-premium energy for gothic drops.

The cosmic companion
A warm, shaggy explorer with big-hearted space-adventure energy.

The wizard of fluff
Sparkly fantasy magic with instant storybook charm.

The pastel dreamer
Rainbow-soft, cute and collectible for cosy merch.

The rockstar rebel
Stage lights, guitar riffs and fluffy attitude.

The mystery solver
Classic detective energy for clever story-led products.

The fluffy monarch
A regal mascot for premium embroidered pieces.

The sky-high hero
Bright superhero fun for bold tees and posters.

The neon code wizard
Cyberpunk streetwear attitude for tech and hacker fans.

The cosmic explorer
Gentle space wonder made for navy tees and mugs.

The silent moon warrior
Stealthy moonlit action for dark collector drops.

The treasure captain
A playful swashbuckler with summer adventure energy.

The honour-bound samurai
Calm, refined warrior energy for premium art prints.

The cosy barista
Warm coffee-shop comfort for lifestyle products.

The streetwear shredder
Neon skatepark cool for youthful apparel drops.

The northern raider
Epic fantasy grit for winter and outdoor collections.

The beat drop boss
Festival-ready colour, music and holographic sticker energy.

The bedtime dreamer
Soft pyjama-cloud vibes for gifts, plush and cosy merch.
Drop 01 — Shop
Eight characters, eight tees — printed and shipped on demand via Printful. Tap any image to zoom in. Hit the button to get notified the moment the store opens.
Drop 01
A gothic black tee that owns the darkness. For collectors who like their merch with a bit of bite.
Drop 01
Neon cyberpunk on black. For tech heads, coders and anyone who runs on caffeine and terminal windows.
Drop 01
Galaxy vibes on navy. Clean, cosmic and understated — for space fans who keep it subtle.
Drop 01
Calm warrior energy on a premium cut. The tee you wear to signal you take aesthetics seriously.
Drop 01
Cream café-warm tee for slow mornings and good coffee. The cosy lifestyle pick of Drop 01.
Drop 01
Loud neon street energy on black. For people who live at the skatepark and dress like it.
Drop 01
Northern grit and rugged fantasy. Your autumn-winter essential for outdoor and collector drops.
Drop 01
Lavender dream-cloud softness — the gifting pick, the lounge pick, the one everyone buys twice.
Merch strategy
Grouping designs gives customers a simple way to understand the brand and gives each release a reason to exist.
Alpacula, Chewpacca, Abracapaca, Unipaca, Acca Pacca, Detectipaca, Royalpaca and Superpaca — the broad introduction set.
Alpacula, Ninjapaca, Samupaca and Vikingpaca — dramatic designs for black tees, posters and premium drops.
Chewpacca, Astropaca and Hackapaca — galaxy, tech and neon looks for sci-fi fans.
Acca Pacca, Skatepaca and DJ Paca — louder graphics for streetwear, music and youth culture.
Cappacino, Sleepypaca and Unipaca — warm designs for mugs, pyjama-inspired tees, stationery and gifts.
Pirapaca, Detectipaca and Superpaca — story-led designs for playful collectors and family-friendly products.
What comes next
Coolpacas is actively growing toward a full merch and collectibles ecosystem — here is how we get there.
Launch the first eight tee mockups and use them for product previews and social posts.
Create mockups for the remaining characters so every Coolpaca has a wearable product.
Connect Printful and Shopify so every tee ships on demand — no inventory, no upfront cost. Orders go straight from here to your door.
Expand into sticker sheets, art prints, hoodies, seasonal capsules and limited character releases.
Join the herd
The store is launching soon. Get notified the moment it goes live — plus early access to future characters, sticker packs and limited drops.